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Job Overview
JOB SUMMARY
Requirements
- 3+ years of product marketing experience in the gaming industry, with a proven track record of successful product launches and marketing campaigns.
- A genuine passion for sports, particularly NFL football, is highly preferred. Knowledge of NFL teams, players, and the fanbase will help tailor marketing strategies.
- Ability to analyze data and market trends to inform decisions and measure the effectiveness of campaigns.
- A balance of creativity and strategic insight to develop innovative marketing strategies that stand out in a competitive market.
- Ability to work cross-functionally with diverse teams across different locations, including product, design, and UA, to ensure alignment and drive execution.
- Strong written and verbal communication skills with the ability to communicate complex concepts clearly and persuasively.
- Familiarity with digital marketing tactics, social media, content creation, and influencer marketing.
Responsibilities
- Develop and execute a comprehensive product marketing plan for the NFL game, ensuring alignment with the game’s vision, key features, and target audience.
- Craft clear, compelling messaging that resonates with gamers, sports fans, and NFL enthusiasts. Position the game as the premier gaming experience for NFL fans.
- Collaborate with product, design, development, community, the rest of the growth & UA teams, ensuring marketing efforts are aligned with the game’s lifecycle and strategic goals.
- Support the execution of multi-channel marketing campaigns (digital, social media, influencer partnerships, media, etc.) aimed at driving user acquisition, engagement, retention & monetization.
- Leverage data and customer insights to continually refine marketing strategies, understand player behavior, and optimize the game’s lifecycle.
- Collaborate with our high performing UA team to advise and collaborate towards paid marketing activities, ensuring we are targeting the right set of users, successful adoption and continued engagement with the game.
- Monitor the competitive landscape, staying ahead of trends in both the gaming and sports industries, and adjust marketing strategies accordingly.
Desired Qualifications
- NFL Experience is a plus.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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