Reasons to find your next employer through social data

We all know that employers use social data to select the best job candidates. But can job seekers also benefit from social data when it comes to finding the best employer? Companies reportedly invest millions of dollars in to what is called the employer brand, which is a formal definition of an employer’s online image. Social data itself encompasses a wide variety of different sources of information. Social data is raw data, which comes in big volumes and is constantly updated. Today, you can barely find any company that is not on social media or any other online resource. Companies choose social platforms to build their employer brand for a reason. And not only does social media allow them to access billions of people, they also provide them with social data analytics, which is quite important for building a strong employer brand. This social data can be beneficial for job seekers as well.

Other reasons social media platforms present a lot of benefits for the companies, especially when it comes to receiving raw social data include;

• More than 1 in 2 consumers follow brands/companies on social media to find out about what others think.
• About 60% of job seekers keep up with company updates

It has become a norm to share feedback online. Former employees usually and quite eagerly discuss their employers online, so if you consider a company for future employment, you can dig a lot of useful details from social data, shared online.